Social Media, the pinnacle of communication in the 21st century thus far I would say. It’s used almost every hour of every day. And at the rate things are going, will Short Message Systems (SMS) messages soon be a thing of the past? But let’s not get into that. Really though, Social Media has so many uses in the modern world and many, if not all companies, are jumping on board. Evidently, there is of some benefit to these companies, but what exactly are they?
It’s almost certain isn’t it? Companies are using Social Media because it gives them an opportunity to market a certain something, be it their products and/or services.
Again, this is all well and good. But is what’s the relevance of it all? Beats me. Because what is essential is that Social Media marketing via apps happens regardless of whether companies are in control of a particular marketing stunt.
Case in point. Amy’s Baking Company. A restaurant that was absolutely horrible, and I mean, horrible, to the core. The restaurant had many complaints but when a particular customer complained about bugs in his drink, he and his guests were kicked out. Additionally, they actually hurled insults towards Yelpers who were trying to inform them of what they were doing wrong! Don’t believe me? Take a look at the picture below.
Like seriously, who does that? But that’s exactly my point. Yes you could have your own Social Media account and whatever category you would like to label yourself, please go on ahead. But don’t forget, others have theirs too and they play a really, really big part in how your business is marketed. It is no wonder that after the realisation that the business couldn’t be saved, celebrity chef Gordon Ramsay even walked out from his attempts to save the business. In the end, Amy’s Baking Company ultimately shot themselves in the foot by not listening to the complaints made by visitors to their restaurant on Social Media, so much so that they eventually closed for good.
Amy’s Baking Company clearly did not listen to their customers who were already marketing the restaurant in a bad light and were forced to suffer the consequences. So that’s the story of Amy’s Baking Company, a restaurant that ultimately failed as result of their inability to recognise that others could market their own business much better than they ever could.
So what do you guys think? Do the categories of Social Media Apps really matter? Or is the realisation that other users of Social Media apps could market yourself on a much higher scale, more important? Either way, just with the use of an App a Day, in my utmost opinion, will help businesses as they enter the fray.