Search Engine Optimisation, or SEO for short, has been claimed by many to be dead for some time now. But, what exactly in the world is SEO? To put it simply, SEO is the techniques and methods utilised in order to place a website at the very top in the results page of a search engine, so as to garner more traffic to a website.
With definitions out of the way, I really question why critics of SEO claim it to be dead. True, perhaps attention is shifting away from SEO due to inherently high costs, but that does’t necessarily mean its dead. Not all companies are following through with this claim so, how can SEO be dead even if it’s just a few companies out there that are using it?
So let’s get down to the nitty-gritty stuff. We all know what search engines are. When we search for things online, search engines are the ones that actually help us filter out what are the websites that we’ll be interested in. This really does go hand in hand with SEO. In a world where competitors are always competing to outdo one another, it stands to follow that whatever appears on our results page will be better than what previously appeared on it. Businesses would rely on SEO to come up with better content and more easy to use interfaces to ensure that they are always placed top. Sure, paid placements may guarantee top positions, but what’s the point of it all if the website is poorly designed? Again, this is why I’m an advocate for SEO.
When it comes to the utilisation of SEO, there are actually 2 main categories. The first SEO, labelled “Black Hat”, which basically entails using inferior content and loopholes to direct traffic. The second category, labelled “White Hat”, which involves the creation of content which is tailor-made for interested parties to increase the number of clicks a website receives. Evidently, a “Black Hat” SEO doesn’t seem to make much business sense unless your intention is to grab cash quickly. Otherwise, “White Hat” SEO is the way to go to create a smooth customer experience which ensure that they’ll always come back. Additionally, considering we’re in the age of the Internet of Things (IoT) where so many devices other than computers and laptops are connected to the internet, optimal website layouts, strong brands and attention grabbing content is required if you want to truly create a good business which has evolved SEO, effectively adding more points to the table in the picture shown above.
Now, how does the SEO link to internet marketing metrics? YouTube rewind, a video released by YouTube at the end of each year, highlighting the various trends and whatnot of the year, was a huge fail in 2018. Tons of negative comments flooded in , the video received so many dislikes and YouTube had so many complaints. Granted, YouTube is not exactly a marketing company, but the point nevertheless remains the same that if businesses were to suffer the same as YouTube rewind 2018, their internet marketing metrics would like show the same statistics as YouTube, receiving bad reviews and dislikes amongst other form of complaints. When utilising SEO, it’s always worthwhile from a business perspective to pay much attention to feedback, both positive and negative, so that they can alter whatever that needs to be changed such that they are able to create and online environment where customers feel comfortable navigating through.
So there you have it. My take on SEO and it’s huge involvement in internet marketing matrices. So, to answer the question once again, is SEO dead? No, it is not. It’s alive, it’s indeed alive, and will continue to evolve as technology evolves. But that’s enough from me today. What do you guys think? Let me know in the comments section!